Neopin and Jasmi Join Forces to Target Global Blockchain Market
Neopin announced on the 12th that it has signed a strategic business agreement (MOU) with 'Jasmi' to strengthen its targeting of the global blockchain market based on data assetization. Established in 2016, Jasmi has a large number of core employees from Sony, and aims for 'data democracy' where individuals manage their own personal data. It operates a business that combines IoT (Internet of Things) and blockchain as a way to realize data democracy. Jasmi Coin, issued by Jasmi, is a regulated cryptocurrency in Japan. It is listed on major global cryptocurrency exchanges such as Binance, Coinbase, Kraken, and KuCoin.
Through this MOU, the two companies will develop joint businesses in RWA (real-world asset) and STO (security token) related to Jasmi's data assetization; launch DeFi (decentralized finance) products on Neofin using both companies' virtual assets such as Neofin Token (NPT) and Jasmi Coin (JASMY); participate in Neofin's node validator (network validator) to activate new businesses on Jasmi's mainnet; and promote mutual networking to expand the global ecosystem, including Japan, Korea, and the Middle East.
Neofin has been actively targeting the market since announcing its entry into Japan in August. In addition to DeFi, the company is preparing to increase its share in Japan in various aspects such as games, mainnet, and local marketing. "Together with Jasmi, we will lead the global RWA market by introducing RWA and STO-related DeFi products based on data assetization," said Kim Yong-ki, CEO of Neofin. "We will actively launch DeFi services and products that can increase our share in Japan, such as Japanese language support on Neofin, and further strengthen partnerships with promising blockchain companies in Japan." "We look forward to taking on new challenges in blockchain with Neofin, which has a proven track record in the Korean market," said Hiroshi Harada, Chief Financial Officer of Jasmi. "We will work together to build communities, implement use cases, and develop the market."
